Landfall Chooses VMG Media as Social Media Partner
International Offshore Outfitter Taps
Bicoastal Agency to Helm Social Media Campaigns.
Los Angeles, CA and Stamford, CT; 15 March 2012
Landfall, a leading purveyor of marine safety & navigation marine equipment, has partnered with VMG Media to create and implement their social media marketing initiatives.
Based in Stamford Connecticut, Landfall has been providing superlative products, legendary service and encyclopedic knowledge to recreational boaters, competitive sailing teams, professional mariners and government agencies, for over three decades.
Since 1982 they have approached the market through the concept that “Safe Voyages Begin at Landfall”, which has afforded them international recognition and success within the marine industry. Landfall completes their encompassment of the market through their subsidiary, The Dinghy Locker @ Landfall and is a major supporter and supplier of the junior sailing and one design racing communities.
Conducting e-commerce since 1997 (), Landfall is ready to leverage the opportunities offered by social media, including Facebook, Twitter and other networks, by selecting VMG Media to spearhead that effort.
Captain Henry Marx, Landfall President, says, "We're delighted to begin this partnership with VMG, as their way of doing business is wholly in keeping with our own. Their integrity, expertise and creativity is apparent in everything they do." Sean Fleishman, Vice President, added, "Our two companies share a common vision with unique skill sets, and that can only mean success."
VMG, with offices in Los Angeles and Darien, Connecticut, offers nearly a century of experience with Fortune 500 companies, including AOL, MTV, ABC, TIME WARNER, CBS and others. VMG will create and manage custom strategies and content to drive engagement and build awareness for Landfall across all relevant social media networks.
VMG founder Bruce McArthur echoes Marx's sentiments. "Landfall Navigation is truly a trophy client. Their sterling reputation coupled with an eagerness to set and achieve new goals has all of us extremely excited about our partnership." Larry Bleidner, VMG Managing Partner/Creative Director, states, "Landfall is clearly the quality leader in its market, and VMG only does things one way - first class. We're thrilled to be working with such a marvelous enterprise as Landfall."
About Landfall and Dinghy Locker
Landfall, formerly Landfall Navigation, is the nation’s leading specialist in offshore outfitting, navigation and marine safety. Dinghy Locker @ Landfall was launched in 2008 to focus on the needs of small boat sailors. The company’s retail store, website and catalog offer a broad selection of gear from leading marine suppliers. Through the Marine Training Center
(), Landfall offers a comprehensive curriculum of classroom courses for recreational and professional mariners on topics of boating and seamanship.
For more information, visit Landfallnav.com, Dinghylocker.com or call 1-800- 941-2219.